The Falconer conjecture says that if a compact planar set has Hausdorff dimension > 1, then the Euclidean distance set ∆(E) = {|x − y| : x, y ∈ E} has positive Lebesgue measure. In this paper we prove, under the same assumptions, that for almost every ellipse K, ∆ K (E) = {||x − y|| K : x, y ∈ E} has positive Lebesgue measure, where || · || K is the norm induced by an ellipse K. Equivalently, w...