The influence of Internet marketing has grown so much that producers must now reconfigure their businesses from offline operation to online presence simply meet user expectations. Thus, the development an intelligent information system for product promotion is quite relevant. It may lead automatized selection competing products and advertising content, a subsequent increase in effectiveness adv...

Market popularity prediction has always been a hot research topic, such as sales and crowdfunding prediction. Most of these studies put the perspective on isolated markets, relying knowledge certain market to maximize performance. However, market-specific approaches are restricted by limitation markets incapable complicated potential relations among different especially some with strong depende...

This paper describes the initial steps in target market segmentation and evaluation as part of an industrylinked research project to develop a social marketing program for sun protection. The Project Reference Group developed a set of segmentation evaluation criteria based on recommendations from marketing and health promotion literature, as well as adding criteria specifically relevant to the ...

This paper investigates the decision of an automaker concerning the alternative promotion of a hybrid vehicle (HV) and a full electric vehicle (EV). We evaluate the HV project by considering the option to change promotion from the HV to the EV in the future. The results not only extend previous findings concerning American options on multiple assets, but also include several new implications. O...

This study examines the effectiveness of price versus nonprice promotion programs for U.S. poultry exports. A comparative static simulation framework is specified for this purpose. The elasticities needed for the simulation model are estimated using seemingly unrelated regression and time-varying parameter regression techniques. Results from this study indicate that a price subsidy is more effe...