The Police Assistance Line is a front-end business process that drives economies and efficiencies through the NSW Police Force by releasing operational police to the front line. It is also one of the NSW State Government’s most technically advanced call centres. This paper develops a model for the PAL facility to move from being an inbound people-centric telephone call centre to an interactive ...

Global marketing has become an established fact of life for more and more businesses. Along with the large multinational corporations that have been operating on a global scale for decades, many middle market or even relatively small firms have already or will soon need to enter the global marketplace to enhance their long-term viability (Czinkota et al 1995). The growth of Internetbased e-comm...

Relationship marketing suggests a need to better understand and more actively involve consumers in the marketing process. This is especially the case with the Internet channel, because of its unique capability for two-v\/ay communication compared with traditional mass media. Existing research, however, has paid limited attention to consumers' general tendency to engage in online interaction. Th...

The current study was designed to investigate the post-harvest handling situation in the marketing channel of shrimp/prawn of Bangladesh. A total of 75 farmers, 75 forias, 70 depot owners, 30 auctioneers, 30 commission agents and 20 factory owners were interviewed on the post-harvest and marketing of shrimp/prawn from Khulna, Satkhira and Bagerhat district. Most of the farmers and local traders...

This study was conducted in district Gilgit during 2007. Forty-nine cherry producers, twenty-five wholesalers and thirty retailers were interviewed. The study was focused to identify the agencies involved and the channels used in the marketing of cherry and also to calculate the gross marketing margins and price spread of all the intermediaries involved in various marketing channels. Four marke...

International marketing channels become more important every day. Channel member satisfaction is a key characteristic of healthy channel relationships. However, limited knowledge exists regarding satisfaction in international marketing channels. The present research involves a European context and investigates channel member satisfaction in international relationships and its consequences from ...

Utility maximization under a budget constraint is a classical problem in economics and management science. It is commonly assumed that the utility is a “nice” known analytic function, for example, continuous and concave. In many domains, such as marketing, increased availability of computational resources and data has enabled the development of sophisticated simulations to evaluate the impact o...

Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technologyand practitioner-driven measurement approaches. By focusing on the widely employed but under-researched affiliate marketing channel, this study addresses these limitati...

one of the farmers' marketing decisions is how to sell their products to the market. they sell their products in different ways, for example pre-sell, local dealers and wholesalers,. this paper aims at investigating citrus distribution channels and evaluation of factors affecting the choice of each channels by mazandaran ‘s producers. the data was collected by simple random sampling method. 252...