Tujuan penelitian ini adalah untuk mengetahui saluran pemasaran ikan asin gulama dan besarnya marjin, farmer share, keuntungan efisiensi di Kecamatan Tanah Merah. Hasil menunjukkan bahwa terdapat 3 Merah yaitu I pengusaha langsung ke konsumen, II dari pengecer kemudian konsumen III Pengusaha pengumpul konsumen. Total biaya sebesar Rp 515, Rp. 1.115. Margin 0, 5.000/Kg, 10.000/kg. Farmer share 1...

Data mining in direct marketing aims at identifying the most promising customers to send targeted advertising. Traditionally, statistical models are used to make such a selection. The success of statistical models depends on the validity of certain assumptions about data distribution. Artificial intelligence inspired models, such as genetic algorithms and neural networks, do not need those assu...

An important step in farm planning is the development of a gross margin budget. A gross margin is calculated from a crop's gross income less the variable costs incurred in growing and marketing that crop. The gross margin indicates the potential financial gain or loss of the crop being produced. Gross margins are usually expressed in units related to resources such as land, labour or irrigation...

Marketing is a social managerial process by which individuals and groups obtain what they need want through creating, offering exchanging products of value with others. This study aims to analyze marketing channels, margins, . factors that influence the margin watermelon in Pesisir Barat Regency, Lampung Province. uses descriptive analysis multiple linear regression models involving 56 farmers ...

Honey marketing is an important off-farm economic activity for women's livelihood and sustenance. Despite this, there scant information in the literature about performance of women honey marketers. Therefore, this study investigates marketers, its drivers, challenges. Data collected from 120 marketers were analyzed using descriptive statistics, gross profit, net benefit-cost ratio, return on ca...

This research is a literature study on margins and marketing efficiency. aims to analyze the efficiency of Bali cattle post covid-19 pandemic. The method used in this qualitative descriptive method. type data data, which categorized into two types, namely primary secondary data. Sources are obtained through library techniques (library study) refers sources available both online offline such as ...