the present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to5-star private hotels of mazandaran province. due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (capabiliti...

The aim of this study was to provide a model of the enterprise market capabilities with an emphasis on organizational innovation and entrepreneurship. This is a mixed (combining qualitative-quantitative) research in terms of methodology. As well as, because this study intends to design the model, it is an exploratory research. An In-depth interview (12 experts) in the qualitative section and a ...

The use of digital resources through marketing is an option to be able reach customers, build interactions with customers in real time and finally achieve customer satisfaction. This research intends determine the influence entrepreneurial capabilities on performance Palu, Indonesia. population study amounted 21,696 a total number samples 197 SMEs obtained Yamane Isaac formula. sampling techniq...

To manage the understanding and aptitude contests of new developing technologies processes tactical methodologies for holistic human resource management is very much needed in most manufacturing companies. The continuous automation straightforward causes high-level complexity workspaces to expand, which leads an increase need highly educated staff who have graduate degrees only. real struggle q...

This paper aims at investigating the main factors behind advancing integration of products and services in Brazilian subsidiary Mercedes-Benz (MBB), how Smart PSS has been perceived by other business units Daimler Group. We conducted an in-depth qualitative single-case study research to investigate critical steps preceding implementation a smart PSS. The was based on tactical areas model which ...

Segmentation has several strategic and tactical implications in marketing products and services. Despite hard clustering methods having several weaknesses, they remain widely applied in marketing studies. Alternative segmentation methods such as fuzzy methods are rarely used to understand consumer behaviour. In this study, we propose a strategy of analysis, by combining the Bagged Clustering (B...

Previous research has found that organizations that align their operational marketing and technological capabilities with changing market conditions eventually achieve evolutionary fitness in terms of organizational survival and firm growth. Dynamic capabilities comprise the processes of opportunity identification and reconfiguring of operational capabilities which are required to align operati...