performance evaluation in big organizations plays an important role in recognition of strategic and operational goals. regarding to this concept, some performance indicators and their communication with goals and activities must be assigned, measured and analyzed. nowadays information technology is a main driver of any business, as you know business process of information technology is differen...

38 Adoption of Constrained Application Protocol: A Techno-Economic Perspective Tapio Levä, Department of Communications and Networking, Aalto University, Aalto, Finland Mahya Ilaghi, Department of Computer Science and Engineering, Aalto University, Aalto, Finland Vilen Looga, Department of Computer Science and Engineering, Aalto University, Aalto, Finland Miika Komu, Ericsson Research, Jorvas, ...

due to the increasing importance of internet banking and the critical actions taken by banks in order to offer internet banking services in iran and also according to the increasing number of people using internet banking services, it is essential for bank marketers to understand internet banking customers better. only through this comprehension the marketers are able to develop strategies and ...

recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the perceived values and behavioral intentions. hypotheses were tested on data collected from 467 customers of mellat bank in semnan province in i...

value creation as an essential concept of value-based marketing has not been studied in iran commercial banks with no native measuring scale. this study aimed at develops a native scale for measuring value creation and the measures index’s amount in iran commercial banks. accordingly as a result of theoretical and exploratory studies a comprehensive scale was developed which shows dimensions of...

Due to its role in the identification of inefficient branches and deciding the consistency of their activities, evaluating the performance of a bankchr('39')s branches is one of the most important decisions in the field of development and regulation of branch network. In this paper, the satisfactory functions based on game theory strategies have been utilized in order to evaluate the individual...

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...