This study examines the predicting effect of celebrity involvement on destination authenticity (object-based and existential authenticity) hence travel intention in context TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that increases perceived authenticities after watching Furthermore, mediate positive relationship between intention. The findings contri...

This study seeks to examine under what circumstances brand advertising that advocated for socially desirable behaviors (e.g., mask wearing) during the COVID-19 pandemic may be successful in increasing intention engage such behaviors. In doing so, we effectiveness of real brands’ persuasive attempts via activist advertising, focusing on messages used advertisements cause psychological reactance....

This dyadic study with 158 same-gender couples examined the relationships between dispositional authenticity, internalised homonegativity, and perceived relationship quality, introducing The Internalised Homonegativity-Authenticity Interaction Theory. homonegativity was found to moderate external aspects of authenticity quality within couples. Individuals’ authentic living only positively relat...

This study examined the construct of perceived authenticity in the context of travel and tourism identifying its linkage with a destination’s image and relationship with visitors. Focus group and interviews were conducted with 11 public relations practitioners of a cultural and eco-archaeological theme park in Mexico to understand their role and responsibilities in developing and promoting the ...

This article presents an analysis of handwritten signature dynamics belonging to two authentication groups, namely genuine and forged signature samples. Genuine signatures are initially classified based on their relative size, graphical complexity, and legibility as perceived by human examiners. A pool of dynamic features is then extracted for each signature sample in the two groups. A two-way ...

Purpose Authenticity, or the extent to which individuals act in accordance with their values, beliefs and characteristics, is recognized as a key component of fulfilled life. However, little known about its antecedents an organizational context. Drawing on goal-setting theory broaden-and-build theory, current study examined role team leaders' perceived shared vision promoting work authenticity,...

Purpose The present study examines the dimensions that are meaningful to define perceived authenticity of online-only brands (OOBs) (i.e. retail trade exclusively online) from a consumer's perspective. Past frameworks exist in branding literature but consistently focus on contexts beyond e-commerce settings like OOBs. Design/methodology/approach We employed mixed-method research design, consist...