current study has investigated the effects of perceived social responsibility on brand reputation, brand identification and purchase intention. this applied research falls into the category of descriptive / survey ones. all golestan brand customers in shiraz city are considered as statistical population. among the population, using non-probability sampling method, 384 individuals selected. vali...

1567-4223/$ see front matter 2011 Elsevier B.V. A doi:10.1016/j.elerap.2011.06.003 ⇑ Corresponding author. Tel.: +82 10 8976 4410. E-mail addresses: [email protected] (H.-W. K (Y. Xu), [email protected] (S. Gupta). 1 Tel.: +86 21 2501 1198. 2 Tel.: +91 788 2291621. 3 There are two types of products: search product experience product (i.e., high touch product) (Klein 19 those where there ...

Using panel data on urban households, we investigate which groups were most vulnerable to the large food price shocks that occurred between 2004 and 2008 in Ethiopia. Econometric results for consumption growth models and for a model of the perceived severity of food price shocks indicate that the type of household most vulnerable to the food price inflation has few household members, a high dep...

Purpose –The goal of capturing their ideal selves affects every step that individuals will take throughout lives. This aim has made cosmetic product usage a necessity for modern people. For this reason, products have crucial role in transforming consumers into the person they want to be. The research provides data supports process reaching self. Today, industry reached gigantic dimensions, and ...

This study identifies four types of wireless web services adopters (power users, entertainment users, information users and starters) based on a two-stage cluster analysis. The differences among the four groups were assessed based on gender, age and perceptions of wireless web services. No significant differences were found among the four groups in terms of gender, perceived ease of use and per...

The price of wine represents various characteristics that differentiate each bottle, assuming that the majority of consumers use price as a signal of quality. The objective of this study is to analyze the drivers of Riesling prices, since this varietal continues to gain popularity and can be grown in all climates, including cool-climate regions. We expand the use of quality ratings by including...

This study empirically confirms the existence of the status quo deviation aversion hypothesis, but not increasing status quo deviation aversion, in people who own their primary residence. The examination was conducted in the 20 Case-Shiller MSAs across the country. The results are systemic and do not vary substantially by demographic characteristics. However, variations are noted with different...