C2C e-commerce is a growing area for interactions, and ultimately, transactions. However, very little is known about buyers and sellers in these transactions. This study examines the risk and trust of buyers and sellers by developing two attitudinal models — attitude towards purchasing (for buyers) and attitude towards selling (for sellers). Collecting 248 survey responses from undergraduate st...

Previous studies have shown that decision makers are less other-regarding when their own payoff is risky than when it is sure. Empirical observations also indicate that people care more about identifiable than unidentifiable others. In this paper, we report on an experiment designed to explore whether rendering the other identifiable − via a short speechless video − can affect the relation betw...

Previous studies have shown that decision makers are less other-regarding when their own payoff is risky than when it is sure. Empirical observations also indicate that people care more about identifiable than unidentifiable others. In this paper, we report on an experiment designed to explore whether rendering the other identifiable − via a short speechless video − can affect the relation betw...

The relationship between increasing women’s earnings and rising divorce rates frequently has been explained by the so-called independence effect: If a wife enjoys a higher earning than her husband does, she gains less from marriage. It has also been argued that in a society with egalitarian gender attitudes this effect is less important. In this paper, we test if the independence effect applies...