Penelitian dilakukan dengan tujuan menetapkan prioritas strategi pemasaran CV. Huit Sportwear. Metode yang digunakan dalam penelitian ini adalah analisis SWOT dan AHP. Hasil perhitungan Matrik IFAS EFAS di dapatkan skor untuk mengetahui posisi perusahaan, dimana perusahaan berada kuadran I. Perusahan dapat memanfaatkan peluang ada mendukung kebijakan pertumbuhan agresif menerepakan SO. Dari dih...

applying analytical network process in swot (case study in iran insurance company) swot analysis does not present an analytical technique for defining significance of recognized factors and assessment of different strategic alternatives. thus it has several problems in factors assessment. ahp technique solves some of the problems but it is not efficient when the factors have interdependency bec...

Poor access to clean and reliable energy technologies is a major challenge to most developing countries. The decision to introduce new technologies is often faced by low adoption rates or even public opposition. In addition, the data required for effective decision making is often inadequate or even lacking, thus constraining the planning process. In this study, a methodology for participatory ...

This paper presents a multicriteria model for the bank performance evaluation. The model is based on the AHP method (Analytical Hierarchy Process), and it enables the integration of the quantitative data (measured by selected financial ratios) and qualitative data by which the bank features and some internal and external environment factors are described. The financial ratios used in the model ...

Given the importance and prevalence of commercialization in intercollegiate sport, outsourcing sport marketing functions has become a popular business decision with the possibility of becoming more popular in the future. Yet, there is a lack of research about outsourcing in sport marketing with respect to decision making factors when determining whether or not to outsource some aspects of an or...

Purpose The authors analysed the operations of two synchronised channels by focusing on “buy online and return in store” (BORS) strategies fast-fashion retail investigating internal external factors affecting this omnichannel strategy. Design/methodology/approach apply a combination techniques to identify BORS factors. Firstly, strengths, weaknesses, opportunities threats (SWOT) analysis was us...

After the Belt and Road Initiative (BRI) was put forward, tourism industry between Azerbaijan China developed rapidly, gradually became an important area of cooperation two countries to promote economic cooperation, non-governmental exchange, cultural exchange. However, there is currently a lack research on development strategy under BRI. This paper aims explore sustainable BRI through hybrid m...