relational marketing (rm) is one of the recent concepts in marketing field and aims to increase relationship between industry and consumers to introducing their needs and create maximum value for consumers and firms by offering products and concepts according to their needs. as hospitality industry is one of the most competitive industries and its success is hardly depends on competitive advant...

Mutual funds provide various facilities that make saving and investing simple, accessible, and affordable, by using professional management, diversification, variety of products, liquidity, affordability, convenience, and ease of record keeping. Moreover, strict government regulation and full disclosure of information makes the investments more secure in India. In Mutual fund market the key are...

the implementation of inter-organizational systems like business- to- business e-commerce (b2b e-commerce)  is being categorized as a system with high degree of difficulty since it involves complexity of the multiple relationships and interactions between trading partners. companies need to consider their own strengths and weaknesses before making decisions to explore new b2b e-commerce without...

as the conditions in the market and in the world of work and commerce gets more complicated, this requires cor-rection, improvement and also updating marketing attitude among manufacturers and marketers. it is an urgent requirement to choose and determine strategies in order to achieve the objectives. strategy means the comprehensive and main plan in manufacturing unit revealing the way it achi...

For nearly a decade the potential benefits of Business-to-Business electronic commerce for business efficiency and competitiveness have been vigorously promoted by business, industry groups and governments. The belief underpinning policy is that from a small initial step, eCommerce will become a central part of their business strategies. This paper considers the use of B-2-B electronic transact...

Scholarly literature suggests digital marketing skills gaps in industry, but these skills gaps are not clearly identified. The research aims to specify any digital marketing skills gaps encountered by professionals working in communication industries. In-depth interviews were undertaken with 20 communication industry professionals. A focus group followed, testing the rigour of the data. We find...

The desire to maintain a youthful image combined with an emerging global market with disposable income has driven the development of many new industries. The cosmeceutical industry is based on the development and marketing of products that lie between cosmetics and pharmaceuticals. Today, there are over 500 suppliers and manufacturers of cosmeceutical products, and the industry is estimated to ...

In industry 4.0, the use of digitization in oil palm has encouraged economic development. It can help on marketing. The government must ensure application provider trading. This research discusses how does regulate to guarantee sustainable plantation products. method employed normative juridical analysis. regulations also have major benefits for industry, namely ensuring plantations, reducing o...