Excess individual creativity can be detrimental to society because creators invest in unproven ideas at the expense of propagating proven ones. Moreover, a proportion of individuals can benefit from creativity without being creative themselves by copying creators. We hypothesized that (1) societies increase their rate of cultural evolution by tempering the novelty-generating effects of creativi...

There is consensus among curriculum developers of Business Schools that along with technical knowledge students should also be trained to acquire soft skills. Communication, collaboration, creativity, critical thinking and problem solving are mentioned by some authors as the most important skills for professionals of the 21 century to be successful. Students must perform learning activities app...

Manufacturers around the globe are competing for the identification of innovative value propositions to survive in the competitive and complex market. This paper is intended to investigate implementation of Value Engineering (VE) technique into the product design concept for necessary changes in design of the humidifier system in order to lower unnecessary costs and to increase quality of the p...

Purpose – The aim of this paper is twofold: to propose a new theoretical framework to interpret organizational creativity as a process of situated and distributed cognition in a sense-making perspective; and to identify the system of tools which influences this process. Design/methodology/approach – The analysis developed in the paper is theoretical, as it is rooted in a rich literature review ...

Value to Marketing Educators As marketing courses often involve projects and those are usually done in groups, the intersection of creativity with social processes is fortunate. Professors can readily create an active learning environment wherein groups encourage creative collaboration through divergent thinking. The incorporation of these group sessions into regular courses, even if done as se...

The objective of this paper was to empirically investigate through an industry survey, the impact of self-management leadership on the work environment dimensions that support creativity. The results of the study show a moderate and significant positive relationship between self-management leadership and the ‘stimulant’ dimensions of the work environment for creativity. The findings also indica...

Novelty, surprise and transformation of the domain have each been raised – alone or in combination – as accompaniments to value in the determination of creativity. Spirited debate has surrounded the role of each factor and their relationships to each other. This paper suggests a way by which these three notions can be compared and contrasted within a single conceptual framework, by describing e...

Campbell (1960) proposed the theory that creativity required blind variation and selective retention (BVSR). More than a half century has transpired without any resolution of the controversy over the theory’s validity. This inability to reach consensus may reflect a fundamental failure on both sides to define the critical terms of the debate, namely, creativity and blindness. Hence, to help res...

1 Graduate Institute of Architecture, National Chiao Tung University, Hsienchu, Taiwan 2 The Key Centre of Design Computing and Cognition, The University of Sydney, Australia, email: {hhtang, john}@arch.usyd.edu.au Abstract. Using concepts from creative cognition this paper proposes a cognitive method to measure potential creativity in designing. The empirical data from protocol studies present...