Today, commercial advertisements are emerged all around the world. They include radio, TV, magazines and newspapers. As it is obvious, advertisement is considered as a live process, an economic activity, industry or profession, and also it is a part of media’s content. Advertisement is a social organization which has no effect on the people, structures, culture and whole community. In this pape...

Technology advancement has changed shopping activities from offline to online (O2O). Businesses must take advantage of digital technology market their products by creating attractive visual advertising acquire consumers. This study empirically investigates purchase behavior and evaluation Instagram content ads the elements (color, product image, design, typography). A total 496 consumers partic...

The problem of finding the visual focus of attention of multiple people free to move in an uncons-trained manner is defined here as the wandering visual focus of attention (WVFOA) problem. Estimating the WVFOA for multiple unconstrained people is a new and important problem with implications for human behavior understanding and cognitive science, as well as real-world applications. One such app...

the product trial is a significant marketing tool for the formation of brand image, attitude toward the product, and behavioral intentions. the aim of this research was to investigate the effect of the promotion of free sport services on arousal and future intention of consumers in advertisement. research method was the 3×2 between subjects quasi-experiment factorial design. the statistical pop...

Internet display advertising has grown into a multi-billion dollar a year global industry and direct response campaigns account for about three-quarters of all Internet display advertising. In such campaigns, advertisers reach out to a target audience via some form of a visual advertisement (hereinafter also called ‘‘ad’’) to maximize short-term sales revenue. In this study, we formulate an adv...

Content personalisation is one of the main aims of the mobile media delivery business models, as a new way to improve the user's experience. In broadcasting networks, the content is sent "one to many", so a complete personalisation where the user may select any content is not possible. But using the mobile bidirectional return channel (e.g. UMTS connection) visual targeted advertising can be pe...

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