In rural Uganda pregnant women often lack access to health services, do not attend antenatal care, and tend to utilize traditional healers/birth attendants. We hypothesized that receiving a message advertising that "you will be able to see your baby by ultrasound" would motivate rural Ugandan women who otherwise might use a traditional birth attendant to attend antenatal care, and that those wo...

This article analyzes the factors affecting sales revenue of sports lottery from perspective innovative diffusion theory by system dynamics analysis. With quantification and simulation dynamics, is affected found. daily amount during FIFA World Cup 2018 as samples, six variables (reach frequency, adoption rate, betting among per person day, advertisement expenditure, successful potential bettor...

Cooperative (co-op) advertising investments benefit brand goodwill and further improve supply chain performance. Meanwhile, online word-of-mouth (OWOM) can also play an important role in supply chain performance. On the basis of co-op advertising, this paper considers a single supply chain structure led by a manufacturer and examines a fundamental issue concerning the impact of OWOM on supply c...

Electronic word of mouth and advertising effectiveness are variables that can influence consumer purchasing decisions. This study aims to examine the concept electronic on decisions at Bro D Towing Service which experienced a decline in sales last four months 2021. The research method used was quantitative methods. population this consumers who have services Surabaya seen advertisements social ...