Current CBR applications for sales support in electronic commerce are limited to fixed, unchangeable products. In order to support sales support for configurable products, customization of base products must be supported as well. For this purpose, an interactive operator-based transformational adaptation approach from CBR can be applied and realized as a flexible clientserver architecture for b...

In the era of globalisation and digitization, improved employment access, high female literacy rate and exposure to electronic media has laid a lot of importance to marketing communications in shaping the consumer buying behavior in skin care products. In this research study impact of advertising and sales promotions on consumer buying behavior in skin care products has been analysed. This pape...

We consider a seller’s problem of determining revenue-maximizing prices for an assortment of products that exhibit network effects. Customers make purchase decisions according to a multinomial logit (MNL) choice model, modified — to incorporate network effects — so that the utility each individual customer gains from purchasing a particular product depends on the market’s total consumption of t...

This study investigates the impact of electronic Word-of-Mouth (eWOM) on sales distributions in various markets. The product information in eWOM helps customers to reveal their demands more clearly, thereby leading to the change of sales distributions in online markets. For the research, we categorize the markets based on the similarity level of product evaluation standards. If products in a ma...

As the increasingly fierce competition, more and more manufacturers have started to sell products through online channels apart from traditional retail channel. Meanwhile, increased competition has significantly shortened the product life cycle, which makes sales forecast meaningful. Taking lack of historical record into account, the sales forecast model based on historical sales data based on ...

Given the resources needed to launch a retail store on the Internet or change an existing online storefront design, it is important to allocate product development resources to interface features that actually improve store traffic and sales. We identified features that impact store traffic and sales using regression models of 1996 store traffic and dollar sales as dependent variables and inter...

T paper examines the effect of recommender systems on the diversity of sales. Two anecdotal views exist about such effects. Some believe recommenders help consumers discover new products and thus increase sales diversity. Others believe recommenders only reinforce the popularity of already-popular products. This paper seeks to reconcile these seemingly incompatible views. We explore the questio...

This paper analyzes the impact of technological diversity on innovation inputs and success using Swiss firm-level panel data. While we do not find any impact of diversity on R&D intensity, we confirm a positive impact of diversity on patent applications as suggested by the literature. However, since patent applications reflect an intermediate innovation input rather than output, we extend the a...