The article discussed video news reporting of cultural events on the portal "Orengrad Oren TV. online". analyzed relevant materials that were produced using modern media technologies and public response. study videos revealed succession between OREN TV channel " Orengrad online", which it was transformed into in 2020. Considering various aspects issues, new journalists employ potential a specif...

Advertising is one of the important marketing strategies and the choice of media is an important aspect of effectiveness of advertising media. The two most popular advertising media, TV and web media are highly effective in creating successful advertisements as they influence the purchase decision of the viewers. Although TV and web are electronic media, they are unique in their features and tr...

INTRODUCTION In Britain today, children by the age of 10 years have regular access to an average of five different screens at home. In addition to the main family television, for example, many very young children have their own bedroom TV along with portable handheld computer game consoles (eg, Nintendo, Playstation, Xbox), smartphone with games, internet and video, a family computer and a lapt...

The media is a public facility that functions to meet the public's need for information and pillar of democracy. However, in industrial structure, no longer seen based on its use value, but focused exchange rate obtaining economic benefits. press as 4th democracy tools social control, their independence continuously stripped by political interests. purpose this study determine power relations d...

Journalists have the power to enhance the visibility of certain aspects of campaign issues and, thus, are relevant mediators between political actors and citizens. To serve the public interest, news media coverage should include the views of different political camps and should enable citizens to build opinions in an enlightened way. The authors analyze journalists’ framing of the coverage of a...

OBJECTIVE To examine children's screen media exposure and requests for advertised toys and food/drinks. DESIGN Prospective cohort study. SETTING Twelve elementary schools in northern California. PARTICIPANTS Eight hundred twenty-seven third grade children participated at baseline; 386 students in 6 schools were followed up for 20 months. INTERVENTION None. MAIN OUTCOME MEASURES Child ...

Media, and particularly TV media, have a great impact on the general public. In recent years, spatial patterns of information and the relevance of intangible geographies have become increasingly important. Gatekeeping plays a critical role in the selection of information that is transformed into media. Therefore, gatekeeping, through national media, also co-forms the generation of mental maps. ...

What is the e¤ect of liberalizing a country’s broadcasting system on the level of information of its citizens? To analyze this question, we …rst construct a model of state monopoly broadcasting where the government selects the amount of television news coverage of di¤erent public policy outcomes, and then sets public policy and political rents. Voters vote retrospectively given the news provide...

Brand marketers often wonder how they should allocate budget between TV and online ads in order to maximize reach or maintain the same reach at a lower cost. We use probability models based on historical cross media panel data to suggest the optimal budget allocation between TV and online ads to maximize reach to the target demographics. We take a historical TV campaign and estimate the reach a...