This study examined the fear control/danger control responses that are predicted by the Extended Parallel Process Model (EPPM). In a campaign designed to inform college students about the symptoms and dangers of meningitis, participants were given either a high-threat/no-efficacy or high-efficacy/no-threat health risk message, thus testing the extreme assumptions of the EPPM. Although the study...

Audience participation has become a buzzword in Public Service Media policies, strategies and debates. Different types of audience involvement—for example, adding social media to programs or co-creation projects with young people—have been linked the achievement societal objectives such as increasing diversity content. Yet, failed live up its promises practice public broadcasters. This article ...

Blue-collar workers, particularly those in the construction trades, are more likely to smoke and have less success in quitting when compared with white-collar workers. Little is known about health communication strategies that might influence this priority population. This article describes our formative work to develop targeted messages to increase participation in an existing smoking cessatio...

We discuss a setup for technology-mediated audience participation (TMAP)in live music using smartphones and highfrequency sound IDs in a playful setting. The audience needs to install a smartphone app. Using high-frequency sound IDs music samples and colors can be triggered on the audience’s smartphones without the need to have an internet connection. The resulting soundscape is determined by t...

Different from computer vision based approaches in audience participation research, such as in Glimmer [1] and in Flock [2], this paper presents a mobile approach to collecting and visualizing bodily responses from audience members. A mobile biometric application is designed as a novel medium that interfaces audience members to experienced content. To realize our goal on a mobile platform, a co...