This research is a partial test of Park et al.’s (2008) model to assess the impact of flow and brand equity in 3D virtual worlds. It draws on flow theory as its main theoretical foundation to understand and empirically assess the impact of flow on brand equity and behavioral intention in 3D virtual worlds. The findings suggest that the balance of skills and challenges in 3D virtual worlds influ...

Recent research has shown the limited effects of intentions on behaviour, so that novel methods to facilitate behaviour change are needed that do not rely on conscious intentions. Here, it is argued that nonintentional effects on health behaviour, such as the effects of habits, impulses, and nonconscious goals, occur through the activation of cognitive structures by specific situations. Interve...

  Background: Adolescence is a sensitive period of acquiring normal and abnormal habits for all of life. The study investigates determinants of responsibility for health, spiritual health and interpersonal relations and predictive factors based on the theory of planned behavior in high school girl students in Tabriz.   Methods : In this Cross-sectional study, 340 students were selected thorough...

BACKGROUND Adolescent smoking is a worldwide problem that is particularly severe in low- and middle-income countries. Many endogenous and environmental factors affect the intention to smoke, so a comprehensive model is needed to understand the significance and relationship of predictors. The study aimed to test the associations among information-motivation-behavioral skills (IMB) model construc...

With the rapid development of Internet, more and more people got medical information through Medical and Health Website. However, Medical and Health Website is still in infancy, its social influence is not significant, and this new Internet technology has not been widely accepted in our country. Most scholars mainly concentrate on technology and management institution when researching the Medic...

With the Internet technology’s rapid proliferation throughout organizations and organizations’ great pressure to maximize the benefits from their investments in information technology, the studying of antecedents determining the Internet usage behavioral intention and Internet usage effectiveness become very important research issue. Our research studies the antecedents of Internet usage behavi...

The purpose of this study is to develop and validate a comprehensive model for the determinants of household Internet adoption through identifying the driving internal beliefs of individuals and the effect of cultural values on behavioral intention to adopt the household Internet among Jordanians. Given the widely recognized effect of cultural values on adoption of Information and Communication...