background: as adolescent tobacco smoking has become a widespread problem in developing countries, it is time to understand the cognitive determinants of adolescents' decisions to engage in tobacco smoking. this study aimed to investigate the predicting factors associated with tobacco smoking among male adolescents based on prototype willingness model (pwm) as a theoretical framework. methods :...

consumers' attitude about perception of creativity in advertising sms is one of issues proposed in information technology and marketing era that is not so much identified yet. the purpose of this study is modeling conception in advertisement and its effect on consumers' behavioral reaction and attitude about advertising sms to their cell phones. statistical population of this research...

objective: this study aimed to investigate the effectiveness of cognitive behavioral therapy focused on lifestyle modification to increase monitoring vital signs and coronary heart disease and psychological well-being. method: this study method was semi experimental research projects was pretest-post test with control group. the study sample included all patients with cardiovascular disease of ...

background : the importance of consuming fruits and vegetables (f&v;) in prevention of chronic diseases is known. childhood play an important role in formation of healthy eating habits. the purpose of this study was to examine the effect of education, with application of the theory of planned behavior, on improvement of f&v; consumption. methods : in this quasi-experimental study, 184 fourth, f...