New challenges resulting from dynamic changes observed in the twenty-first century are driving evolution of approaches to city marketing communication. This article adapts integrated communication (IMC) concept for cities and develops a measurement framework theoretically consistent, valid, reliable tool assessing (CIMC). A literature review previous qualitative studies provided basis conceptua...

GROWTH OF THE METROPOLITAN AREA (MAP) E N T R I E S M Multicentered Chicago Next Chicagoans like to think of their home as “multiethnic,” or as “the city of neighborhoods.” Indeed, the celebration of neighborhood is one of the binding rituals of Chicago culture. The shelves of local bookstores are crammed with neighborhood guides of various sorts, and in the 1990s Mayor Richard M. Daley harness...

BACKGROUND Knowledge capital is becoming more important to healthcare establishments, especially for hospitals that are facing changing societal and industrial patterns. Hospital staff must engage in a process of continual learning to improve their healthcare skills and provide a superior service to their patients. Internal marketing helps hospital administrators to improve the quality of servi...

Background: This study provides empirical evidence of the relationships among learning organization, internal marketing, and organizational commitment. Internal marketing assists hospital administrators in improving the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. M...