As the market competition becomes keen, constructing a customer relationship management system is coming to the front for winning over new customers, developing service and products for customer satisfaction and retaining existing customers. However, decisions for CRM implementation have been hampered by inconsistency between information technology and marketing strategies, and the lack of conc...

introduction: nowadays, organizations perform segmentation of their customers in order to maximize profits and minimize costs. however, in addition to segmentation, an optimal combination of the customers, i.e. the number of the customers or their percentage, is required to be specified in order to invest on development of products and services. in this study, by maximizing the customers’ satis...

background and aims: one of the principles of the quality management systems in organizations is attention to customer centered approach and one of the scales for evaluation of the efficacy of provided services is customer satisfaction. this research aimed to compare satisfaction levels of customers attending primary health care centers in bardsir (with iso certificate) and zarand (without iso ...

with the advent of internet banking, new generation of customers appeared. banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. the present study is focused on identifying and rating the effective factors on electronics loyalty of bank tejarat customers. the present research is a descriptive research in a survey method whi...

The use of nonfinancial measures in management control systems of firms has generated considerable interest among practitioners as well as researchers. The principal rationale presented to justify the use of nonfinancial measures for performance evaluation has been that nonfinancial measures are leading indicators of financial performance (Kaplan and Norton 1992; Ittner and Larcker 1998b). Most...

This paper investigates the equilibrium investment policies of two different firms under customers’ preferences uncertainty. The incumbent firm, which owns a superior old technology, produces merchandise that can satisfy current customers at the beginning of the investment game. The startup firm, which possesses an inferior old technology, does not capture the customers’ satisfaction but it has...

In Korea, information infrastructure industry has been expanding its business. However, service level of information infrastructure has not reached the expected level of customers in the context of CRM (Customer Relationship Management) yet. In this paper, we develop a structural equation model for Customer Satisfaction Index (CSI) to measure the quality level of information infrastructure refl...

in recent decade, with increasing competition, attracting and retaining customers are known as the most valuable competitive tool for many organizations. customers have a key role in success of businesses, so the managing of customers' relationship is one of organization priorities. although some organizations have customer relationship management, they are not able to absorb customer sati...