Purpose: The aim of this paper is to provide a deeper understanding the effects IoT on consumers’ intentions and behaviours lay ground for future research perspectives trends in marketing. Design/methodology/approach – A review existing literature applied as methodology addition retrieving patterns from specialized secondary sources focusing dimensions perspectives. Findings findings address in...

Models of consumer behaviour based purely upon empirical relationships in data can perform well in the short-term, but often degrade rapidly with changing circumstances. Superior longer term performance can sometimes be attained by developing models for the deeper processes underlying the consumer behaviour. In this paper, we develop a random-effects point-process model for ATM (Automated Telle...