This research uses the theory of flow to examine the effect of 2D versus 3D virtual world environments on brand equity and use intention. The results suggest that a 3D virtual world environment has both positive (indirect) and negative (direct) effects on brand equity. The positive, indirect effect of the 3D virtual world environment occurs through feelings of telepresence and enjoyment, both o...

introduction: ethical climate is a part of organizational culture. organizational values deal with ethical issues and determine what is considered ethically correct. the ethical climate of an organization can predict unethical and ethical behaviors. this study aimed to investigate and model the structural equations between the intention to quit and ethical climate, job satisfaction, and organiz...

In this paper we present a theoretical analysis of recent neuroscientific evidence for different neural activations underlying “action-intention” and “aim-intention”. As regards action-intention, it is shown that recognizing the actionintentions of others is based, at least in part, on the same mechanisms that underlie one’s own action-intention. In contrast, a specific area of activation was f...

This study addressed the question of how counterfactual thinking a student in an entrepreneurial university affects his/her future career intention. In addition to testing this relationship, we also test moderates influence attitude and opportunity identification intention university. We found that university, is modifying intention, but has no significant direct on students.

PURPOSE The purpose of this study was to test and validate a model to predict living and brain death organ donation intention in nursing students. The conceptual model was based on the theory planned behavior. METHODS Quota sampling methodology was used to recruit 921 nursing students from all over the country and data collection was done from October 1 to December 20, 2013. RESULTS The mod...

the famous theory in the field of textual meaning and interpretation is called “intentionalism” and on that basis, “the intention of the author of a work is in relation to the meaning of the work or its interpretation”. in recent years, a theory has been widely developed in contrast to the (above) famous theory, titled the theory of “anti-intentionalism”, or in its extreme form, the theory of “...

The relationships among beliefs about volunteerism, volunteering intention, volunteering behavior, and purpose in life were examined in this study. A total of 5,946 participants completed a series of scales, including the Revised Personal Functions of Volunteerism Scale, Volunteering Intention Scale, and Purpose in Life Scale. The results showed that participants whose purpose in life had diffe...

The study aims to investigate the factors that affect users’ intention to adopt mobile payment services. Drawing upon the Technology Acceptance Model, the study integrates use context and subjective norm to put forward a theoretical model. 375 valid survey responses were collected. The results show that use context is the strongest predictor of intention to adopt mobile payment services. It has...