Purpose This study aims to understand how integration efforts at both communication and channel levels can foster customer engagement behavior in the retail sector from perspective of employees. Design/methodology/approach Data were collected through 231 face-to-face questionnaires completed by frontline employees shopping centers. A structural equation modeling approach was applied test propos...

A meticulous analysis of the influential factors in Higher education marketing and the provision of a framework can be beneficial. The present study aimed at the identification and the analysis of the social factors influential in higher education marketing according to which a model was developed. The study was practical in terms of the aim and employed field research and a mixed-method approa...

Background: To improve dairy consumption among children, it is crucial to explore probable barriers and facilitators toward it. The current qualitative study aims to discover barriers and facilitators of dairy intake among school-age children in Tehran to suggest strategies to improve it based on the optimal components of social marketing. Methods: In a qualitative study, 111 school-age childre...

The article presents a practical technique for enhancing thermo-hydraulic performance of a circular tube. In this way, numerical method focusing on laminar tubular flow is used to compare the effectiveness of utilizing center-cleared twisted tapes instead of typical shape of short width tapes. Numerical analysis represented that using both center-cleared and typical shape of twisted tapes, Re e...

This article deals with the practical implementation of implicit homogeneous controllers (IHCs) for linearized mechanical systems. The control design includes methodology to get gains IHC based on approximation system. If error enforced by linearization is vanishing state, locally measurable and bounded, can lead state origin in finite-time. allows accelerating convergence rate states. A semiex...