In response to the threat of climate change, there is a rising tide of “green” ideas and beliefs. However, it is open to question as to whether these pro-environment attitudes actually translate into environmentally-friendly behavior. We develop a set of novel measures of community environmentalism for both the state of California and the nation as a whole based on costly behavior in both polit...

This paper presents a decision tool intended to help achieve the goal of reduction in Green House Gas (GHG) emissions in the greater Philadelphia region by the year 2050. The goal is to explore and build a pre-prototype to evaluate the value of the role for agents, alternative data sources (Census, energy reports, surveys, etc.), GIS modeling, and various social science theories of human behavi...

The aim of the study of the Assessment and evaluation of citizen's views on the impact of commercial television advertising on consumer behavior (Case Study: Ardebil city). This research will be done by a descriptive- Scrolling method and In terms of purpose, it is an applied type. The instrument for collecting data was A researcher-made questionnaire that includes elements of cultural factors,...

This paper investigates the mediating role of environmental knowledge and its effect on green pricing, promotion, consumer buying behaviour in hypermarkets Ajman, UAE. Two hundred twenty questionnaires were distributed to hypermarket customers, with a return rate 76.8%. The study utilized SPSS version 28 conduct exploratory factor analysis 21 items, focusing item loading, convergent validity, i...

Chinese advertising industry has dramatically developed as consumers’ concerns over the impact of environmental degradation on their lives and interests increase, which results in a significant sale of green products. This study aims to explore how green advertising affect consumers purchase intention of green products. The data were collected from 313 consumers in Shanghai, China. The research...