The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the r...

cconcerning the emer gence of substantial changes in major cities within the past two decades and its relationship to a set of ideas which envisage the emergence of a new urban era, this article will try to examine the different aspects of the new urban policies as a necessary response to a new national and international economy. cconcerning the emer gence of substantial changes in major cities...

In this paper the relationship between three types of trade specialization is analyzed for the period 1990 to 2000. For nine East-Asian countries and the United States the developments in international fragmentation, export specialization and intra-industry specialization are investigated. Asian countries, and specifically China, now play a larger role in international trade. The formation of p...