Für meine Familie " Although it may seem a paradox, all exact science is dominated by the idea of approximation. "

We investigate paid endorsement as a crowd-sourcing social advertising mechanism that allows advertisers to bypass publishers (e.g., Facebook) and recruit individual endorsers of their own choice at affordable prices. Specifically, we investigate (i) how incentives affect endorsers’ participation and effectiveness, (ii) what types of endorsers are most effective in generating online engagement ...

New technologies have fostered a shift from a transaction-based economy through an Electronic Data Interchange (EDI) informational-exchange economy to relationship-based Electronic Commerce (EC) one (Keen 1999.) We have moved from “first order” transactional value exchanges through “secondorder” informational value exchanges to “third-order” relational value exchanges (Widmeyer 2004.) Three imp...

electric power industry have always try to provide reliable electricity to customers and at the same time decrease system costs. high voltage circuit-breakers are an essential part of the power network. this study has developed a maintenance and replacement scheduling model for high voltage circuit- breakers that minimize maintenance costs while maintaining the acceptable reliability. this mode...

In seeking to understand relationships between smaller suppliers and larger customers, there is a growing interest in examining the characteristics of asymmetry in relationships. However, there is a paucity of research that looks at the consequences of size asymmetry for smaller suppliers. Building on IMP (Industrial Marketing and Purchasing Group) research, this paper presents a typology for a...

 In this paper a single server queuing production system is considered which is subject to gradual deterioration. The system is discussed under two different deteriorating conditions. A planning horizon is considered and server which is a D/M/1 queuing system is gradually deteriorates through time periods. A maintenance policy is taken into account whereby the server is restored to its initial ...

Industrial buyer-seller relationships are frequently characterized by the fact that the seller and/or the buyer have to dedicate specific up-front investments to the relationship. Marketing research analyzes these relationships on the basis of Transaction Cost Economics (TCE). TCE highlights the risk of hold-up which arises after specific investments are dedicated. However, exogenous uncertaint...

Chocolate Co. is a global fast moving consumer goods (FMCG) player. Recent aggressive growth strategy through acquisitions and resulting integration efforts have historically shifted focus from organic growth. Now Chocolate Co. would like to develop an effective collaboration model to engage with its customers. Traditionally the relationships with the customers have been on a transactional basi...

In this paper, the authors analyze 91 key account relationships and 206 ordinary supplier–buyer dyads regarding differences in suppliers' relational behaviors and customers' perceptions of relationship quality (satisfaction, trust, and commitment). The results suggest that while – as compared to ordinary relationships – suppliers put significantly more effort in “value-creating behaviors” in ke...