Reviews the criticism on the 4P Marketing Mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular Marketing Mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the Marketing Mix when applied in online environments namely the role of the Ps in a virtual...

The three dichotomies model, first proposed in Hunt (1976), restricts marketing science to the positive half of the positive-normative dichotomy. We argue that the "necessity challenge" of the positive-normative dichotomy in Robin (1977) stands, and that the positive half of the positive-normative dichotomy is virtually empty if all of the normative terms are removed. Thus marketing, as current...

Background. Now one of the necessary capabilities, to succeed in the field of competition is having knowledge and marketing skills in economic institutions. Objectives. The goal of this study was Factors affecting development of marketing capability of collegiate sport. Methods. This study is correlating, and, in view of objective, current research is practical. Populations consist of 5 group...

the only available vaccine against tuberculosis is bcg which has been found to protect children against disseminated tuberculosis and tuberculous meningitis. bcg is one of the safest vaccines being used, and osteitis is a rare complication of it. during a period of eight years, we had eleven cases of osteitis occuring in infants following bcg vaccination. eight cases were female. defect in immu...

background: despite the efforts to enhance hygiene education and personal hygiene and use of antibiotics and vaccination, infectious diseases remain the second cause of mortality worldwide. vaccination is one of the greatest medical achievements in the prevention of mortality and morbidity, which has decreased treatment costs. this study aimed to compare the complications caused by pentavalent ...

purpose: to present a patient with localized corneal edema due to a small retained fragment of nucleus in the anterior chamber after uncomplicated phacoemulsification. case report: a 74-year-old female subject with history of phacoemulsification in her right eye about 1.5 years ago complained of foreign body sensation, pain and decreased vision in the same eye. visual acuity of that eye had dec...

purpose: to evaluate the outocmes and complications of dacryocystorhinostomy (dcr) in the ophthalmic centers of yazd medical sciences university, yazd, iran. method: the outcomes of external dcr (ex-dcr) operation on 187 patients were evaluated. patients were selected consecutively. results: overall success rate was 90.4% (ci 95%; 86.3 - 94.5%). success rate was 90.9% in females and 89.1% in ma...

ascaris infestation is still prevalent in the world. in isfahan approximately 77.7 to 90.3 percent of the population is infected. in this communication surgical complications of ascariasis in a series of 29 patients observed in soraya hospital of isfahan during five year period since 1971 are reported. intestinal obstruction was the commonest complication leading to operation (22 cases). the di...

the aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the elon plast company of kermanshah province. it is a functional purpose study with descriptive – survey method. the statistical population includes 100 employees of elon plast company in kermanshah province. a sample of 80 people was chosen using cochran formula. da...