As a complementary to the existing studies of competitive market structure analysis, the present paper proposed a time series methodogy to provide a more detailed picture of marketing competition in relation to competitive market structure. Two major hypotheses were tested as part of this project. First, it was found that some significant cross-lead and lag effects of marketing variables on sal...

The unhygienic handling practices in traditional camel milk production and in the informal camel milk trade represent serious obstacles for the introduction of modern dairy processing and marketing. The successful adaptation of pastoral subsistence production to the needs of an improved camel milk production and marketing system will depend, to a large extent, on safeguarding the milk quality a...

The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main ...

this paper discussed the application of information and communication technology (ict) in pharmaceutical product marketing in nigeria. data for the study was obtained from 76 pharmaceutical firms in southwest nigeria which comprised of about 95% of the pharmaceutical companies that were into manufacturing of drugs in nigeria. the categories of firms surveyed include retail pharmacy, combination...

O fruit production and marketing is a fast-growing niche that is beginning to utilize traditional channels to reach an expanding market segment. As organic production grows and consumer preferences change, marketing practices will evolve. Many California commodities have established government-sponsored and producer-financed marketing programs that cover both organic and conventional production...

Do consumers' perceptions of product quality differ from measures of objective quality? This is an extremely important question for retailers to answer as they develop or alter their marketing strategies. Consumers may view products of equal quality quite differently. That perceived quality, in turn, would affect their purchase behavior. The general goal of this research was to determine if con...

This review constructs a broad and deep appreciation of what marketing scholars need to understand about economic growth, consumption, and quality of life, not as a problem of how to enhance marketing effectiveness and extend its reach, but rather one of how to focus (or limit) within the specific context of a better-not-more life goal and finite resource budget. The essay synthesizes concise r...

T he U.S. pistachio industry, which is located almost exclusively in Califor-nia, has experienced phenomenal growth over the past thirty years. The value of U.S. production of pistachios grew from nearly zero in 1976 to $333 million by 2002. The U.S. share of the rapidly growing global pistachio industry has also increased. Outside California, the main pistachio growing region is the Middle Eas...

Extant research on websites success has paid insufficient attention to the success of permission-based email marketing (PEM) websites. In order to bridge this knowledge gap, the contribution of this study lies in synthesizing information management/e-commerce, media/communication, as well as customer/marketing research to propose a PEM websites success model consisting of antecedent (i.e., func...