نتایج جستجو برای: mouth recommendations in virtual communities
تعداد نتایج: 17036669 فیلتر نتایج به سال:
This paper reviews the citizen media and studies the fourth generation of communication development theories emphasizes on participatory communication. In this kind of theories the cibizen’s parbicipation and their activeness is the center of case instead of the public Accessibility of media. Therefore providing an opportunity for dialogue through media and providing dialogue Democracy in ...
Based on an empirical investigation, this study explores the influence of institutionalised social structures in governance models of virtual communities. Drawing upon institutional theory, the research shows that virtual communities are subject to the influence of their institutional environment, and that conflictive institutions dispute online spaces similarly to the phenomenon observed in of...
The phenomenon "virtual community" reflects the social, political and economic impact of information and communications technology changing the architecture of interaction. We present an approach to describe and manage the social environments of transactions that are provided in virtual communities. In this paper, we explore virtual communities, their novel social structures and the dynamics of...
Opinion leaders play a major role in shaping potential customers’ minds in word-of-mouth communities. Prior research on opinion leaders in word-of-mouth communities has focused mostly on structural characteristics of social networks of the leaders, ignoring the predictive potential of the actual text that they write. We argue that textual characteristics of reviews, along with reviewer characte...
Copyright © 2000, Idea Group Publishing. Robert Putnam (1993) has developed a theory of social capital to explain the effect of decreasing community participation and civic engagement on declining institutional performance. Subsequently, there has been much speculation as to whether emerging virtual communities can counteract this trend. We apply the findings of computer-mediated communication ...
This article considers the current problem of investigation the specific of specialized catalog of educational virtual communities. Peculiarities of catalogs of virtual communities are formed. This study provides a method of organization of catalog of virtual communities of educational direction. This method is based on a formal model of virtual communities as an environment of information acti...
today, the route for economic development in most countries is the same as international open competitive economy. economic institutes well known that supportive public economy belonged on the past and they may compete in the global economy. it is obvious that if they have no competitive potency or not familiar with competition technique, they may be devastated. banking system aims to collect t...
C rooms, recommendation sites, and customer review sections allow consumers to overcome geographic boundaries and to communicate based on mutual interests. However, marketers also have incentives to supply promotional chat or reviews in order to influence the consumers’ evaluation of their products. Moreover, firms can disguise their promotion as consumer recommendations due to the anonymity af...
Virtual professional communities provide an environment for professionals to share their knowledge and develop their skills without geographical constraints. Virtual professional Communities became strategic instruments for enterprises, especially for the fields of Research and Development, maintenance and product development. This paper is a bibliographical research about virtual professional ...
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