Payment for ecosystem services (PES) has emerged as a leading conservation mechanism worldwide, and its success depends largely on landholders’ willingness to enroll in comply with these programs. Researchers have suggested program duration perceived social norms may influence enrollment, but empirical evidence is sparse. There also conflict over the of other socioeconomic, demographic, farm ch...

Even though the interaction of intrinsic motivation and concerns for social approval has important implications both for crowding out of intrinsic motivation through incentives and for producer choices, little is known about this interaction empirically. We present a laboratory experiment that provides evidence of a relevant interaction effect in the context of ethical consumption. We elicit a ...

Caste based endogamy is one of the main characteristics of traditional caste system practiced in rural Pakistan. Members of different quoms do not inter-marry or at least do not prefer to marry out of their quom. While social acceptance for inter quom marriages among different landowning quoms is increasing in Punjabi villages, inter marriages between landowning quoms and service providing quom...

It has been established that normative social influence can be used effectively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. Although evidence to support the hypothesis was found, it cannot be concluded from this exp...