YouhadamanagementwhichknewwhatpeopleIemployees]coulddo'which took an interest in them and made demands' There were very strict guidelines dur ingthatt ime.| fyouhada.,conference' ' thatwentonha|f thenight, there werenoexcusesfornotarr iv ingatther ight t imethefol |owingmorning. l f you did not arrive on time you got a public reprimand' You had-to be there at 8 o'clock in the morning, in fresh ...

the present study aimed to investigate and identify factors affecting the intention to buy of islamic azad university students to foreign brands of clothing among the students of this university in tehran has been carried out. in which the impact of individual characteristics (unique needs and brand attitude) and normative characteristics of students (normative influence and brand awareness) on...

OBJECTIVE Past research has suggested that social influences on drinking can be manipulated with subsequent reductions in alcohol intake. However, the experimental evidence for this and the best strategies to positively change these social influences have not been meta-analyzed. This research addressed these gaps. METHOD Randomized controlled trials testing social influence-based intervention...

Juries are distinct groups in which scholars have been investigating for decades past. Members of these groupscalled jurorsare key players in the court process and are susceptible to psychological concepts such as social conformity. With previous studies showing that jurors can be affected by both normative and informational influences, this calls into question the idea of being influenced thro...

This study provides insights into how interpersonal influences and branding cues shape consumer luxury purchase intentions. Using a sample of British and Indian consumers, this study investigates and compares structure, properties and mean levels of susceptibility to interpersonal influences and highlights the interfunctional interactions. While normative interpersonal influences were found to ...

This paper demonstrates the relevance of consumers’ susceptibility to interpersonal influence (CSII) in an investment context. In Study 1, a survey of individual investors, investment-related knowledge, psycho-social risks, and social needs emerge as antecedents that explain investors’ susceptibility to informational and normative influence. In turn, susceptibility to normative influences incre...