نتایج جستجو برای: pharmaceutical companies
تعداد نتایج: 139191 فیلتر نتایج به سال:
Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...
Opinion Compared with other industries, the pharmaceutical industry is driven by R&D and high regulations, as well increasing product complexity quality requirements [1]. Indeed, it usually takes more than 10 years for a new flagship drug to be successfully developed, approved, launched into market. Moreover, costs at least US $1 billion develop [2]. The long development testing cycle, uncertai...
The aim of this study was to explore the reasons behind medicine shortages from the perspective of pharmaceutical companies and pharmaceutical wholesalers in Finland. The study took the form of semi-structured interviews. Forty-one pharmaceutical companies and pharmaceutical wholesalers were invited to participate in the study. The pharmaceutical companies were the member organizations of Pharm...
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