The quantity of "horse-race" coverage of political campaigns has been amply documented, but its consequences for the dynamics of campaigns are less well understood. This study examines the effects of media portrayals of public support for candidates on the behavior of potential campaign contributors. This relationship is tested in the context of the four leading Democratic presidential primary ...

The spring and summer of 1999 once again saw the national political debate turn to issues about health care financing and administration. Political pundits noted that health care is a steady voter concern and that the mostly partisan debate had important political significance for next year's congressional campaigns. [FN1] Largely at issue were the rights and relations patients/consumers would ...

This paper examines the use of television as a political campaign tool in the 1983-1989 elections in Argentina. Campaigns were conducted against the background of a national television system that was subject to both commercial and political pressures. Initially, politicians’ lack of experience in exploiting the medium led to a scramble for air time right before the election. Within a few years...

A marketing planning framework to aid political parties in improving their image and co-ordinating election campaigns has been developed to reflect the changing nature of electoral campaigning in the developed world towards the need for more long-term planning; together with the development and implementation of marketing models in a wider sphere of social situations. The planning model has bee...

We use geometric multivariate data analysis which has been termed a methodology for both the visualization and verbalization of data. The general objectives are data mining and knowledge discovery. In the first case study, we use the narrative surrounding very highly profiled tweets, and thus a Twitter event of significance and importance. In the second case study, we use eight carefully planne...

The vast majority of advertising expenditures in congressional campaigns are made not directly by campaigns themselves but indirectly though specialist intermediary firms. Though their revenue ultimately derives from contributions to public campaigns, these firms are privately owned and operated on a for-profit basis. Using a new dataset that includes both revenues and costs of these firms, we ...

Purpose – This study sets out to make in-depth comparisons between major political campaigns in the UK and Taiwan, and generate contemporary insights into the creative development process, the working relationships between campaign managers and professional agencies, and the “spin doctor” phenomenon, all through the eyes of very senior professionals. Design/methodology/approach – Material gathe...