The marketing literature so far only considers attraction models with strict functional forms. Greater exibility can be achieved by the neural net based approach introduced which assesses brands' attraction values by means of a perceptron with one hidden layer. Using log-ratio transformed market shares as dependent variables stochastic gradient descent followed by a quasiNewton method estimates...

In this paper, an incentive policy is proposed to coordinate ordering, lead time, and pricing strategies in a two-echelon manufacturing supply chain (SC) consisting of one manufacturer and one retailer. The system is faced with a stochastic demand which depends on both price and lead time. The manufacturer decides on production size and manufacturing acceleration rate while the retailer determi...

*Correspondence: [email protected] 1Department of Mathematics, Techno India University, West Bengal, India Full list of author information is available at the end of the article Abstract In this paper, we have developed an integrated supplier-manufacturer-retailer, joint economic lot-sizing model for the items with stochastic demand and imperfect quality. The supplier produces the item (raw...

Pplications of random utility models to scanner data have been widely presented in marketing for the last 20 years. One particular problem with these applications is that they have ignored possible correlations between the independent variables in the deterministic component of utility (price, promotion, etc.) and the stochastic component or error term. In fact, marketing-mix variables, such as...

Retailers, from fashion stores to grocery stores, have to decide what range of products to offer (assortment planning) and what prices to charge (price optimization). New business trends, such as mass customization and shorter product life cycles, make predicting demand more difficult, which in turn complicates assortment planning and price optimization. We propose and study a stochastic dynami...

The paper established a new sealed bargaining mechanism based on the electronic business negotiation model and considering the opaqueness of information on demand and supply. Using the supply function and demand function to analyze the behavior rule during the course of the price change, in the paper we established and proved a series of intersecting chord theorems about concave supply function...