This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous consumer devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support scalable advertisement service in multi-screen service environment, we suggest a new advertising framework ...

In order to solve the bottleneck problem of public service advertising, an analysis method creative design and production technology animation advertising based on ant colony optimization algorithm was proposed. current process along with improvement people’s aesthetic requirements, it is necessary carry out a comprehensive innovative its methods content. This paper mainly describes how use in ...

Lemma 2. Let c < c' and k < k'. Under the advertising model, if a buyer with cost c' participates in the platform, the buyer with cost c also participates in the platform. If a seller with cost k' participates in the platform, the seller with cost k also participates in the platform. Moreover, if the seller with k' participates in the advertising service, the seller with k also participates in ...

The two leading online consumer-to-consumer platforms use very different revenue models: eBay.com in the United States uses a brokerage model in which sellers pay eBay on a transaction basis, whereas Taobao.com in China uses an advertising model in which sellers can use the basic platform service for free and pay Taobao for advertising services to increase their exposure. This paper studies how...

The proliferation of smartphones exploits many new opportunities for mobile advertising. Many researchers believe that mobile advertising will be not only a killer application in mobile commerce, but also a noteworthy business model for many emerging mobile applications to monetize. Location based advertising (LBA) is a new advertising that integrates mobile advertising with location based serv...

This paper presents a structural analysis of the Internet search engine market. Search engines are a core element of the Internet media system, topping the Nielsen NetRatings Top 10 list of online properties in every market measured and generating advertising revenues of billions of dollars each year. Using a search engine is the most popular online activity after reading email. A political eco...

the purpose of this study was to investigate the role of extension services in enhancing effectiveness of out growers’ credit system in kisumu county, kenya. the study specifically sought to determine whether public and private extension services play a significant role in enhancing effectiveness of out-growers’ credit system among smallholder sugarcane farmers. a total of 110 small scale farme...