This essay explores how the concept of social marketing can be employed to change attitudes towards leprosy. Firstly, the concept of social marketing is discussed, then the attitudes that people have about leprosy, the stigma that people with leprosy and their families may face, and the detrimental effects that this can have on their lives. The effect of knowledge and education on attitudes tow...

Traditional brand tracking data have been used by marketing managers for decades to understand consumer response to brands. Marketers and advertisers are highly enthusiastic about the opportunities that the new online tool Google Insights for Search (IFS) provides to monitor “rising searches” and analyze consumer search trends. IFS augments traditional brand tracking data in unprecedented ways,...

A meta-analysis of 797 studies and 1,001 effect sizes tested a theoretical hypothesis that situational constraints, such as perceived social pressure and perceived difficulty, weaken the relationship between attitudes and behavior. This hypothesis was confirmed for attitudes toward performing behaviors and for attitudes toward issues and social groups. Meta-analytic estimates of attitude–behavi...

BACKGROUND Hypochondriacal attitudes were associated with cognitions not related to illness: Social fears, low self-esteem, and reduced warm glow effect, i.e. less positive appraisal of familiar stimuli. Only a single study had investigated the correlation of hypochondriacal attitudes with the warm glow effect so far and the present study aimed to corroborate this association. Particularly, the...

Clinical observations of patients with ventral frontal and anterior temporal cortical lesions reveal marked abnormalities in social attitudes. A previous study in seven patients with ventral prefrontal lesions provided the first direct experimental evidence for abnormalities in social attitudes using a well-established measure of gender stereotypes, the Implicit Association Test (IAT). Here, we...

The biological and social transmission of attitudes toward abortion and gay rights are analyzed in a large sample of adult twins, siblings, and their parents. We present a linear model for family resemblance allowing for both genetic and cultural transmission of attitudes from parents to offspring, as well as phenotypic assortative mating (the tendency to marry like) and other environmental sou...

This paper presents a perceptual and acoustic analysis of a set of 12 different prosodic attitudes of Brazilian Portuguese, separated between 6 social, 5 propositional plus a neutral expressions. Audio-visual performances of these attitudes by two native speakers are described as well as their recognition by Brazilian listeners. The results show better performances for the propositional attitud...

Social connectedness derived from Facebook is associated with positive outcomes such as better psychological health wellbeing. Yet to date, little is known about the construct of Facebook social connectedness. The aim of this study was to draw on existing studies of Facebook use to investigate what might predict social connectedness stemming from Facebook use. Participants (N = 326, age range 1...

Measures of four dimensions of personality (Psychoticism, Extraversion, Neuroticism, and Lie scores) and six aspects of social attitudes (to sex, taxation, militarism, politics, religion and a general conservatism scale) were obtained by mailed questionnaire from 29,691 US subjects including adult twins (n = 14,761) their parents (n = 2360), their spouses (n = 4391), siblings (n = 3184) and adu...