Social Image Concerns and Pro-Social Behavior Using longitudinal data on the entire population of blood donors in an Italian town, we examine how donors respond to an award scheme which rewards them with “medals” when they reach certain donation quotas. Our results indicate that donors significantly increase the frequency of their donations immediately before reaching the thresholds for which t...

the purpose of this research is to predict knowledge sharing through dimensions of social capital. knowledge sharing occurrence depends directly upon tendency of knowledge holder to sharing as well as knowledge receiver to take it from holders. in other side, social capital is defined as linkage among people and their unifying factors such as trust. in this research, social capital is conceptua...

purchase and consumption are an inseparable part of man’s social actions and play a vital role in allocating resources for the production of various products, their distribution pattern as well as economic, political and social development. if this issue is to be seen from the perspective of consumer behavior, consumption patterns and purchasing are considered a cultural phenomenon to be explai...

      Social capital results from shaping and establishment of values, norms, traditions, conventions and rules in self realization manner and in the context of social interactions and it produces hypothesis  in different fields such as empathy, cooperation, humanism, loyalty and conscience in  people’s social lives. The relationship between social capital and citizenship behavior is explored i...