This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

critical thinking is one of the major aims of education, and its prerequisite is to have thoughtful teachers with critical thinking viewpoints. there have been numerous models for critical thinking including two major psychological and socio-political ones. the present article has considered a comparative study of critical thinking from the viewpoints of robert ennis and henry giroux considerin...

if we accept this idea that in talking about art, there is a chasm between thought and unthought debating on art theory in the sociohistorical context of after revolutionary iran requires at least two items in which understanding and creating art meet one another: 1) art as door separates intelligible from sensible, rational from irrational, and logos from pathos as well and 2) art as bridge no...

Previous findings indicated that when people observe someone’s behavior, they spontaneously infer the traits and situations that cause the target person’s behavior. These inference processes are called spontaneous trait inferences (STIs) and spontaneous situation inferences (SSIs). While both patterns of inferences have been observed, no research has examined the extent to which people from dif...

among the intellectual figures of france in the 20th century, pierre bourdieu has left the greatest influence on sociological studies. in this respect he may only be compared with levi strauss, except for the fact that strauss’ influence outside france has been much less and that the foundations of strauss’ thought; that is, the structural theory of social science, has long lost its power while...