competition intensity in market place and perceived importance of customer retention for organizations has inclined them to develop and maintain enduring relation with customers. according to marketing scholars, relationship marketing is the best strategy for doing so. in this article the contribution of relationship marketing underpinnings namely, commitment, trust, communication, and conflict...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

Purpose This study aims to examine the influence of service quality, satisfaction, trust, value and commitment on hotel customers’ attitudinal behavioural loyalty.

Price is a major motive that engages consumers in shopping websites, and although price tolerance has gained increasing attention for its importance on pricing strategy, related literature on e-commerce lacks a conceptual model probing into factors that influence customers’ price tolerance. This paper proposes an integrated conceptual model, and empirically tests the model using data collected ...

The authors of this study aimed to evaluate the links between corporate social responsibility (CSR) activities, trust, identification, and commitment measure impact consumer perceptions CSR initiatives on these three marketing outcomes (trust, commitment). A structured questionnaire was administered 341 bank clients as part an empirical examine hypotheses. study’s proposed model tested in India...

use of appropriate leadership style to improve organizational commitment is among the major duties of managers. in order to achieve this goal, resonant leaders, in harmony with the other members, use a high level of emotional intelligence. the purpose of this study is to identify the resonant leadership's effect on the organizational commitment, with the mediating role of trust in the senior ma...

This study presents a model in which store affect and store trust mediate the effects of store characteristics on store outcomes. It is proposed that the impacts of store atmosphere and merchandise value on two types of loyalty intentions are mediated by store affect and store trust simultaneously in a dual process model. Customer share of wallet is hypothesized to moderate the effects of these...

The objective of this study is to empirically determine the role of constraints and dedication as drivers of relationship commitment as most of the existing work is of a conceptual nature only. We assess how and to which extent these two drivers fit into the established relationships between overall service quality, satisfaction, trust and commitment. Using LISREL, we estimate the conceptual mo...