Love, Sex, and Choices (LSC) is a 12-episode soap opera video series developed to reduce HIV risk among at-risk Black urban women. We added a video guide commentator to offer insights at critical dramatic moments. An online pilot study evaluated acceptability of the Guide-Enhanced LSC (GELSC) and feasibility of Facebook advertising, streaming to smartphones, and retention. Facebook ads targeted...

Advertising appeal plays a significant role in the execution of advertising. In service advertising, they are of more importance because of the peculiar characteristics of services. This study attempts to investigate the impact of emotional and rational appeal on service advertising. This study also studies the impact of typology of service as a moderating variable in the relation of advertisin...

BACKGROUND Preventing an epidemic increase in smoking prevalence is a major challenge for developing countries. Ghana, has maintained a low smoking prevalence despite the presence of cigarette manufacturing for many decades. Some of this success may have been contributed by cultural factors and attitudes. We have studied public awareness of health risks, attitudes to smoke-free policy, tobacco ...

Digital out-of-home media and pervasive new technologies are bringing the internet experience into public spaces and stepping up the pace with which brands and products, as well as their virtual representations, penetrate urban environments. This article explores the phenomenon of todays pervasive advertising, as well as related perceptual foundations, and puts forward a typology for describing...

The study of advertising discourse in modern Russian science is dedicated to a large number works, but there are not enough specific studies the social sector today. However, at present time, due dramatic changes political and sociocultural life society, this type particular importance. This paper aimed issue status texts within framework discourse. An announcement seen as polycode text intende...

This study explored how religious fundamentalism related to irrational beliefs and primitive defense mechanisms. We also explored how the personality factors of openness to experience and neuroticism moderated these relations. Participants (N = 120) were recruited in an urban area from a Northeastern university, a psychotherapy center, and through Internet advertising. The results demonstrated ...

Advertisers use online customer data to target their marketing appeals. This has heightened consumers’ privacy concerns, leading governments to pass laws designed to protect consumer privacy by restricting the use of data and by restricting online tracking techniques used by websites. We use the responses of 3.3 million survey-takers who had been randomly exposed to 9,596 online display (banner...