in today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. this research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? this query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with t...

243 words) Purpose—The purpose of this paper is to examine the cultivation effects of television advertising viewing on the perceived affluence in society and the materialistic value orientations among adolescents in urban and rural China. Design/methodology/approach—A survey of 646 adolescents aged 11 to 17 in Guangzhou city and in a rural county of Henan province were conducted in 2006. Const...

This study aims to establish whether the residential background of consumers has a varying influence on their buying decisions due to the influence of TV advertising. The study was conducted on 866 teenagers of Haryana (431 male and 435 female) of which 440 were rural and 426 were urban. The data was analysed by applying counts, percentages, means and ANOVA. The study suggests that rural teenag...

Outdoor advertising has traditionally been considered one of the most important components mass media complex. Having an impact on all layers society, become a kind projection values that society lives by, and reflects its social cultural level. However, redundant use outdoor led to fact in recent years problem lack aesthetics Russian cities very acute. We studied analyzed current situation wit...

Geographical Information Systems (GIS) have been gaining a growing interest in Turkey. Many local governments and public agencies have been struggling to set up such systems to serve the needs and meet public requirements. Urban life shelters the advertisement reality which is presented at various places, on vehicles, shops etc. in daily life. It can be said that advertisement is a part of dail...

Introduction Rates of obesity and overweight among South Africans are increasing. Food marketing has a profound impact on children and affects their lifelong eating patterns; in urban areas of South Africa, disposable incomes are growing and ultra-processed food is increasingly available at low cost. The combination of these factors will strain an already fragile health system. Our aim was to i...

INTRODUCTION Rates of obesity and overweight among South Africans are increasing. Food marketing has a profound impact on children and affects their lifelong eating patterns; in urban areas of South Africa, disposable incomes are growing and ultra-processed food is increasingly available at low cost. The combination of these factors will strain an already fragile health system. Our aim was to i...

In the context of Hispanic teen smoking, this study examined the influence of pro-tobacco advertising and smoking warnings on teens from Hispanic communities. Analyzing data of two strata that had the highest percentage of urban (N = 1206) and non-urban (N = 385) Hispanic teenagers aged 13-17 from the 2012 National Youth Tobacco Survey, we found that pro-tobacco advertising indirectly influence...