Many studies focused on detecting and measuring the security and privacy risks associated with the integration of advertising libraries in mobile apps. These studies consistently demonstrate the abuses of existing ad libraries. However, to fully assess the risks of an app that uses an advertising library, we need to take into account not only the current behaviors but all of the allowed behavio...

We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand awareness and perceived quality from a large-scale consumer survey to study the effect of advertising. Advertising is modeled as a dynamic investment in a brand’s stocks of awareness and perceived quality and we ask how such an investment changes brand awareness...

Introduction: It is predicted that tourism will be the most profitable industry in the world in 2020. The current study aimed to evaluate the influence of advertising on attracting foreign medical tourists based on the marketing mix model. Methods: In this descriptive study, participants (n=136) completed a standard questionnaire containing items on demog...

Clustering is one of the very important technique used for classification of large dataset and widely applied to many applications including analysis of social networking sites, aircraft accidental, company performance etc. In recent days, Communication, advertising through social networking sites are most popular and interactive strategy among the users. This research attempts to find the larg...

New data collection methods and processing capabilities facilitate online personalization of advertisements but also challenge youth’s understanding how these work. Teenagers are often unaware the commercial use their personal information susceptible to persuasive effects personalized advertising. This raises questions about ability engage in privacy-protecting behaviors. article examines teena...

This study aims to prove and analyze the effect of social media advertising, conformity, environment on hedonic lifestyle students through their consumptive behavior towards fashion. uses quantitative methods, data collection using questionnaires. The sample was selected non-probability sampling with a total 100 respondents. And processing analysis SEM (Structural Equation Modeling). results th...

We investigate the relationship between both advertising content and quantity and several stages of consumers’ decision-making, namely, unaided and aided awareness, search (consideration), and purchase. Understanding how the amount and content of advertisements affect consumers’ decision-making is crucial for companies to effectively and efficiently use their advertising budgets. Our unique ind...

Using panel data for a cross-section of countries, several previous studies estimate the effect of advertising bans on cigarette consumption. These studies suffer from three problems: (1) structural change in cigarette demand functions; (2) endogeneity of advertising bans; and (3) non-stationarity of cigarette consumption data. Using annual data for 20 OECD countries, this study tests for unit ...