BACKGROUND Consumers often do not understand nutrition labels or do not perceive their usefulness. In addition, price can be a barrier to healthy food choices, especially for socio-economically disadvantaged individuals. METHOD A 6-month intervention combined shelf labeling and marketing strategies (signage, prime placement, taste testing) to draw attention to inexpensive foods with good nutr...

This study investigates consumer experiences and perceptions of products packaging made recycled plastics examines factors that are linked with the attractiveness such applications. Generally, drivers barriers related to demand for not thoroughly understood. To these, a survey was conducted in Finland. The results reveal 93% consumers plastic applications satisfied acquired would buy again. use...

Marketed livestock offtake rates are commonly low among pastoralists in the arid and semi-arid lands of east Africa. Many donors and policymakers have therefore emphasized the importance of interventions to directly address constraints that limit offtake so as to stimulate greater use of markets as a means both to increase incomes and wealth and to improve pastoralists’ capacity to manage regul...

Conservation marketing campaigns that focus on flagship species play a vital role in biological diversity conservation because they raise funds and change people's behavior. However, most flagship species are selected without considering the target audience of the campaign, which can hamper the campaign's effectiveness. To address this problem, we used a systematic and stakeholder-driven approa...

Influencer marketing has played a significant role in to present its products on digital platform. In this study, we are trying gauge the effectiveness of healthcare and fitness influencers Instagram. More specifically, researchers find how one-way interaction influencer's credibility related purchasing intention. Also, indirect relationship between purchase intention social attractiveness, phy...

Purpose Digitalization in marketing activities has made it easier for people to make purchase decision. This platform encourages every firm optimize digitalization as part of its strategy. Optimization attractive digital involves advertising attractiveness, influencer and online customer reviews. study aims investigate reviews on Design/methodology/approach The was conducted with a quantitative...

The current study focuses on the problem of determining investment attrаctiveness of countries by means of monitoring regional stock markets. The method of using the permutation entropy as a model of investment attractiveness estimation is suggested. We have calculated the permutation entropy for the time series of stock markets of countries for the period from 2005 to 2018. The countries with ...

Consumer preferences for online purchases are increasing during the pandemic. This paper aims to understand how customers perceive their values regarding shopping. Our study hypothesized that website design attractiveness, e-commerce marketplace reputation, and perceived ease of transaction predictors customer-perceived value, influencing purchase decision. employs a survey with total sample 22...

This paper aims to study the influence of spiritual tourism motivators on consumption. A structured questionnaire was distributed respondents in all regions India who are either tourists working industry or academic experts. The reliability and validity were duly confirmed. Structural equation modelling (SEM) uses Smart PLS software analyse data. findings suggest that a motivated tourist has an...