a r t i c l e i n f o Keywords: Business-to-business relationship Case study research Ethnographic decision tree model Fuzzy-set qualitative comparative analysis Degrees-of-freedom analysis This article describes field research methods that provide advances in developing accurate theories of business-to-business (B2B) decision processes. The article supports and extends prior work by Woodside (...

Based on ethnographic studies of two business-to-business (B2B) electronic commerce (EC) marketplaces and a review of interorganizational relationship literature, this paper proposes a model explaining why organizations form alliances to create and why organizations join B2B EC marketplaces. This paper proposes viewing B2B EC marketplaces as a public good. The paper uses public good theory as a...

This chapter looks into the key infrastructure factors affecting the success of small companies in developing economies that are establishing B2B e-commerce ventures by aggregating critical success factors from general e-commerce studies and studies from e-commerce in developing countries. The factors were identified through a literature review and case studies of two organizations. The results...

Business-to-Business(B2B) ecommerce has been in existence ever since GM introduced Electronic Data Interchange in the 1980’s as a technology to do business with its suppliers (Premkumar, 2003). The utilization of the Internet for business paved the way for web-based B2B. The arena in which B2B commerce takes place is called an Electronic Marketplace (EM). B2B is a more significant component of ...

s: Business to business marketing primarily refers to trade dealings between two businesses. This business can be between manufacturers and wholesalers or between wholesaler and retailers. Business-to-business marketing is currently one of the fastest-growing areas of marketing in Asia pacific region as well as all over the world. As technology brings more businesses together, companies are beg...

In less than a decade, Internet-enabled business-to-business (B2B) commerce has become central to supply chain management. But little is known about the infrastructural competencies required for manufacturers engaged in Internet-enabled activities with downstream business customers. This paper aims to take a first step in operationalizing a set of new, multi-item measures that tap into infrastr...

Customer Relationship Management (CRM) is a key element of modern marketing strategies. One of the most practical way to build useful knowledge on customers in a CRM system to produce scores to forecast churn behavior, propensity to subscribe to a new service... In AMEA zone (Asia, Middle East and Africa zone), the context of fierce competition may represent a higher percentage, and particularl...

Fueled by vast investment and immense management interest, B2B electronic marketplaces are rapidly evolving into a new volatile intermediation/informediation industry. While much work has been done on the efficiency and welfare of a single marketplace, the competition and interactions between marketplaces remain largely unexplored. This research attempts to analyze the dynamics of competition b...