Nowadays, online stores are trying to differentiate themselves based on atmospherics, and there are many studies on visual and acoustic elements. However, little attention has been given to background music. On the other hand, literature of consumer behavior, psychology and education has shown that background music influences individuals’ affective responses and cognitive processing. To extend ...

This study investigates how background music influences learning with respect to three different theoretical approaches. Both the Mozart effect as well as the arousal-mood-hypothesis indicate that background music can potentially benefit learning outcomes. While the Mozart effect assumes a direct influence of background music on cognitive abilities, the arousal-mood-hypothesis assumes a mediati...

Many scholars study shows that the background music is restaurant controllable environmental factor that can affect the customer waiting time, which has some management implications for solving customer wait time problem in the service sector. This article used experimental management method, randomly selected a large restaurant, and then observed each customer just coming in, recorded backgrou...

This study attempted to determine the effect of background music while silent reading on Iranian EFL learners’ reading comprehension. The participants were 57 Iranian EFL learners between the ages of 14 and 16 in two 3rd grade high schoolclasses at pre-intermediate proficiency level. Before treatment,both experimental and control groups took a reading comprehension pretest. In the experimental ...

background most of the cancer patients may suffer from pain; therefore, music therapy -as a noninvasive method- is sometimes used to help reduce the pain of cancer patients. objective to evaluate the effects of music therapy on pain in some patients with cancer. material and methods this semi-experimental study was performed at urmia teaching hospital in 2011. a total number of 60 patients with...

We synchronize background music with an animation by changing the timing of both, an approach which minimizes the damage to either. Starting from a MIDI file and motion data, feature points are extracted from both sources, paired, and then synchronized using dynamic programming to time-scale the music and to timewarp the motion. We also introduce the music graph, a directed graph which encapsul...