نتایج جستجو برای: consumer behaviour
تعداد نتایج: 237429 فیلتر نتایج به سال:
In recent years new research studies have appeared that tackle the issue of smartphone adoption and acceptance, little is known about the consumer coproduction behaviour of smart phones. Many consumers dedicate to provide feedback to companies, help other consumers in solving problems, advocate and recommend of the product to other consumers; consequently, they are regarded as value co-producer...
Consumer behaviour at pure Internet players has been analysed thoroughly in earlier work. When it comes to retailers with multiple distribution channels, however, new behaviour patterns can be observed. Given the fact that multi-channel retailing is much more common than Internet-only, the analysis of consumer behaviour in a multi-channel context constitutes a challenge for the deeper understan...
Purpose The purchase of green products is not the finale consumer behaviour but environmental concern crucial in post-purchase behaviour. Studies on pro-environmental are abundant and studies use, evaluation disposal scarce. This paper aims to examine factors influencing their impact Design/methodology/approach Data for this study was collected from respondents with help a structured questionna...
Evidence exists that consumer’s needs for traditional media is an essential determinant in consumer media adoption. However, studies on the need for non-traditional media still remain scarce. It continues questionable whether consumer media needs would have the same significant impact on social media, since its nature is highly interactive and user controlled. Drawing upon the Uses and Gratific...
This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the online channel, and contrary to most HCI studies on the use of e-services that focus on the use of the online channel in relative isolation, this study examined consumer channel-choice beyond the instances of internet u...
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