We introduce the concept of “marketing avoidance” – consumer efforts to conceal themselves and to deflect marketing. The setting is one where sellers market some item through solicitations to potential consumers, who differ in their benefit from the item and suffer harm from receiving solicitations. Concealment by one consumer induces sellers to shift solicitations to other consumers, while def...

Abstract In this paper, I outline and defend the view that variations in compliance levels with one same norm represent different norms about following . support of claim, first argue classic game-theoretic accounts, which define as Nash equilibria noncooperative games, typically consider separate norms. After that, suggest a more fine-grained, distinction accounts for degrees show how to incor...

In contrast with marketing research that indicates consumer decisions are made through cognitive methods such as expected utility maximization, researchers in the Consumer Culture Theory tradition have emphasized the non-cognitive drivers of consumer decisions, including the role of symbolism and consumer myth (Arnould and Thompson 2005; Levy 1981; Luedicke, Thompson, and Giesler 2010). While s...

In this paper, we introduce the notion of an action $Y_X$as a generalization of the notion of a module,and the notion of a norm $vt: Y_Xto F$, where $F$ is a field and $vartriangle(xy)vartriangle(y') =$ $ vartriangle(y)vartriangle(xy')$ as well as the notion of fuzzy norm, where $vt: Y_Xto [0, 1]subseteq {bf R}$, with $bf R$  the set of all real numbers. A great many standard mappings on algebr...

The key premise underlying this work is that when consumers form relationships with brands they use norms of interpersonal relationships as a guide in their brand assessments. Two relationship types are examined: exchange relationships in which benefits are given to others to get something back and communal relationships in which benefits are given to show concern for other’s needs. The concept...

Consumer disputes are that occur between consumers and business actors in buying selling transactions. The government issued the Protection Act to provide legal protection consumers. However, its implementation there is also against arbitration decisions should binding, Law provides an opportunity for parties who object offer can file objection. Therefore, this study aims find out how resolve c...

Purpose: We aim to create a model of consumer health information seeking behavior via social media, then to have a better understand of it. After that further efforts should be made to provide targeted recommendations for media managers to promote health communication via social media. Methods: Our custom model was derived from literature review, empirical research was tested by the use of ques...