The relationship between demand and customer returns represents an important input to inventory planning models. While poor estimates of this relationship can dramatically increase inventory management costs (de Brito and van der Laan, 2002), there is surprisingly little research on the topic. In this paper we investigate the relationship between demand and returns by comparing how customers’ r...

Companies’ managers are very enthusiastic to extract the hidden and valuable knowledge from their organization data. Data mining is a new and well-known technique, which can be implemented on customers data and discover the hidden knowledge and information from customers' behaviors. Organizations use data mining to improve their customer relationship management processes. In this paper R, F, an...

A person experiences different stages throughout the life, causing dramatically varying behavior patterns. In applications such as online-shopping, it has been observed that customer behaviors are largely affected by their stages and are evolving over time. Although this phenomena has been recognized previously, very few studies tried to model the life-stage and make use of it. In this paper, w...

Customer segmentation involves an identification of distinct customer groups. Traditionally, customers were segmented by some criteria such as location, type of business, and customer value. In this paper we determine a methodology for identifying appropriate customer segments by using customer satisfaction-demanding behavior that is characterized by the disparity of derived global satisfaction...

In order to achieve the maximum flexibility in adaptation to ever changing customer’s expectations in customer relationship management, appropriate measures of customer behavior should be continually monitored. To this end, control charts adjusted for buyer’s/visitor’s prior intention to repurchase or visit again are suitable means taking into account the heterogeneity across customers. In the ...

Bu araştırmanın amacı; yoğun rekabet ortamında faaliyet gösteren hizmet işletmesi çalışanlarının müşterilere yönelik tutum ve davranışlarını incelemek, müşterilerin bu davranışlar içerisindeki tükenmişlik algısını tespit etmek, algıların müşteri sadakatine etkisi olup olmadığını saptamaktır. doğrultuda rekabetçi bir işletmenin 145 müşterisinden yüz yüze anket yöntemiyle veri elde edilmiş verile...

Knowing about the customer behavior in a grocery has been a long-standing issue in the retailing industry. The advent of RFID has made it easier to collect moving data for an individual shopper's behavior. Most of the previous studies used the traditional statistical clustering technique to find the major characteristics of customer behavior, especially shopping path. However, in using the clus...

consumer psychology is one of the most popular trends of psychology in recent years which more than anything is related to understanding and analysis of consumer behavior. the most important fields of the science include issues such as expectations, preferences and customer loyalty. and scientists use statistical and quantitative tools to analyze customer behavior. this study in terms of object...

In an era of strong customer relationship management (CRM) emphasis, firms strive to build valuable relationships with their existing customer base. In this study we attempt to better understand three important measures of customer outcome: next buy, partial defection and customers’ profitability evolution. By means of random forests techniques we investigate a broad set of explanatory variable...