In this article we discuss the importance of customer-orientation for corporate success. Customer-orientation is not merely managerial jargon, although a quick glance through annual reports would lead one to such a conclusion. There is some substantial meaning in the concept. Customerorientation is not the exclusive right of the marketing department. In fact, we argue that customer-orientation ...

This study aimed to identify the factors affecting nurses' customer orientation. A survey was conducted on 440 nurses working for general hospitals in South Korea from November 22 through December 15, 2012, and this study analyzed the data from the questionnaire with SPSS Windows 18.0. Data were analyzed using t-test, analysis of variance, Pearson's correlation, and multiple regression. All fac...

This research seeks to understand which of three different strategic orientations of the firm (customer, competitive, and technological orientations) is more appropriate, when, and why, in the context of developing product innovations. We propose a structural model of the impact of the strategic orientation of the firm on the performance of a new product. This impact is hypothesized to occur as...

The purpose of this study was to investigate the degree of customer orientation in a small sample of Swedish SME's. In-depth interviews were carried out with product developers in four companies from three different product areas. The questions posed concerned the company's overall strategy, ways of managing the external dialogue (i.e. the dialogue between the company and the customer), and way...

Background and Objectives: Today’s world is customer-oriented and customer is the foundation of major activities of firms. The aim of the present study was to rank factors affecting the establishment of customer relationship management (CRM) in the hospitals of Medical Sciences in Tehran.Methods: A total of 290 managers of hospitals of Tehran University o...

As customers' needs have changed rapidly, market orientation has become a more primary focus of marketing literature. This study explores the strategies market-oriented suppliers use to accommodate customer needs. In addition, because buyer–seller relationships proceed through phases characterized by distinct behaviors, this study explores the relationship between market orientation and accommo...